Suchergebnisse

This work studies the international press's perception of the Way of St James in 111,968 articles published in 21 languages during the period 2009-2017. The study performed here on what has been identified as a place branding activity with the collaboration of the public and private sectors is based on three hypotheses: 1) the international press coverage of the Way of St James is seasonal, i.e. directly related to a rise in summer visitor numbers; 2) the Way is a relevant asset in the construction of the image of Spain as an international tourist destination as regards culture, religion, and art; and 3) the Xacobeo brand is recognised and well-placed in the reference press. As to the first assumption, it has been observed that an increase in international press coverage of the Way –generally positive – does indeed coincide with a rise in the number of pilgrims during the summer months, and when this coverage continues in the following months it boosts visitor numbers. The second assumption has also been confirmed. But as regards the Xacobeo brand its perception leaves a lot of be desired: it seems the great managerial challenge to boost tourism in the next years.

Análisis del servicio público de televisión como concepto clave en el panorama audiovisual europeo.

This article shows the results of a detailed study using a content-analysis methodology of the 133 tweets published by President-Elect Donald Trump on Twitter (@realDonaldTrump) during his first month the presidential elections of November 2016. This study offers useful information about Trump's potential future lines of government, showing how Trump used Twitter to increase a potential party affiliation and manage public opinion. On one hand, Trump exposed unconventional ideas about foreign affairs. On the other hand, due to his image on the international media, Trump has reinforced his heterodox profile as a new president. Paradoxically, this position reinforces the self-identity of Republican voters with Trump in a context of debate about fake news and misinformation. ; Este trabajo muestra los resultados del análisis de contenido de los 133 mensajes de Donald Trump en su perfil de Twitter (@realDonaldTrump) durante su primer mes como presidente electo de los Estados Unidos tras los comicios noviembre de 2016. Su análisis demuestra que Trump ha empleado Twitter de manera impulsiva y nada institucional para incrementar la afiliación partidista y manejar la opinión pública. Por un lado, mediante la exposición de ideas no convencionales sobre las relaciones internacionales de Estados Unidos. Y, por otro, porque el reflejo de los medios de comunicación internacionales refuerza el perfil heterodoxo del nuevo presidente. Ese posicionamiento refuerza la identidad del votante republicano medio con Trump en pleno debate sobre la posverdad y la desinformación en los nuevos contextos digitales.

This study analyses how social networking sites can prompt or delay a political decision, regardless of the veracity of the messages shared. Specifically, focus is directed on the 24 hours from 26 to 27 of October 2017, when an unconfirmed piece of news substantially affected the framing of the political leadership of Carles Puigdemont, the then president of the Generalitat de Cataluña (regional government of Catalonia). Those supporting independence altered their perception of Puigdemont, breaking with the narrative of the hero to accuse him of betrayal. For its part, the discourse of the constitutionalists was similarly polarised. Finally, it should be noted that social networking sites relied on the messages published in the conventional media which, by way of the daily news and breaking news, shaped the public conversation. ; Este estudio analiza cómo los sitios de redes sociales pueden provocar o retrasar una decisión política, independientemente de la veracidad de los mensajes compartidos. Específicamente, la atención se centra en las 24 horas del 26 al 27 de octubre de 2017, cuando una noticia no confirmada afectó sustancialmente la estructura del liderazgo político de Carles Puigdemont, el entonces presidente de la Generalitat de Cataluña (gobierno regional de Cataluña). Aquellos que apoyan la independencia cambiaron su percepción de Puigdemont, rompiendo con la narrativa del héroe para acusarlo de traición. Por su parte, el discurso de los constitucionalistas estaba igualmente polarizado. Debe tenerse en cuenta que las redes sociales se basan en los mensajes publicados en los medios convencionales que, a través de noticias diarias y noticias de última hora, dieron forma a la conversación pública.

Abstract
Branding the Nation – The Global Business of National Identity, Melissa Aronczyk (2013) New York: Oxford University Press, 256 pp. IBSN 978-0-19-975216-4 (hbk) IBSN 978-0-19-975217-1 (pbk), £16.99
Europe – On Air, Suzanne Lommers (2012) Netherlands: Amsterdam University Press, 326 pp. ISBN: 9789089644350 (pbk), €39,95
Franco sells Spain to America: Hollywood, tourism and public relations as postwar Spanish soft power, Neal M. Rosendorf (2014) Basingstoke and New York: Palgrave Macmillan, 304 pp. ISBN-10: 1137299282 ISBN-13: 978-1137299284 (hbk), €74,93

Desde su fundación en 1996, Al Yazira se ha convertido en el nuevo referente de la opinión pública árabe. EE UU, a través de la cadena Al Hurra, y Reino Unido, con el servicio en árabe de la BBC, pretenden que su voz se escuche en esta parte del mundo